Digitalisation makes knowledge obsolete the moment it becomes available. Skills go stale faster than old bread. Degrees degrade devastatingly quick. The things you normally put on your CV. Ouch. What about personality and, what Seth Godin, one of my favourite bloggers, calls 'emotional labour'? How can you stand out in the digital marketplace these days? Check out the interview I did as part of an interview panel with Amy McCready, Social Media Operator from Startup Bootcamp.