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  • Hugo Immink

Perfaction versus perfection.

Have these thoughts ever crossed your mind?

  1. If I read a few more management books on thought leadership I think I will be a more thought leader myself.

  2. If I view Simon Sinek's TED talk one more time I will be better able to explain my very own 'why-how-what' for my next sales call with an important prospect.

  3. If I finish reading and responding to all my emails I am in better shape to get on with the rest of my day.

  4. If I review my business plan one more time this will enable me to finetune my action plan.

  5. If I spend a few more hours on this post before publishing I am sure it will be way better, original and different than I expected.

  6. If my product or service I am about to showcase is not perfect it will be ignored. There is so much high quality content on the Internet.

All of the above (and this was just a selection!) crossed mine. It is called perfection.

And here's what I found out: You will never be ready.

  1. There will be better thought leaders than you. So what? You are only as good a leader as others think you are. So show up. Lead how you would like to be led. The Tripadvisor effect will do the rest. Got it right?

  2. Avoid the 'why-how- what was it again?' confusion. Tell your own story, not someone else's. It's already told.

  3. E-mails are like cockroaches, there is always another when you thought they were all gone. Start focusing on nicer things than...

  4. Real business is what happens while you are busy making plans about it. Start engaging with your business. Work on it, not only in it.

  5. There are famous bloggers out there (because they published more than 487 posts before they found their style, steady followers and therefore status). Keep on posting. Like any skill it requires hours and hours and hours of practice (this is my 9th post by the way...).

  6. A product or service does not have to be perfect as long as it has a perceived value to a customer (how did crocs ever managed to get fashionable - seriously?). Find the value you create for your group of customers.

This is called perfaction. Taking action without the analysis paralysis. Embracing action and letting go of perfection. Perfection would have bee

n this post collecting virtual dust in the cloud that, unlike rain, would take ages to come down. Parfaction was writing this post in less than an hour. And posting it! This is what one of my favorite bloggers, Seth Godin, calls shipping. Make sure you ship your precious gifts. Do not store them. There is limited storage space anyway. And it's more expensive than the benefits of shipping it.

How much of the good stuff we're not seeing and experiencing as a customer, reader or client, because you prefer perfection over perfaction?

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